1. Using a cleanser with harsh detergents: Many people assume that the suds of their vigorously foaming cleanser are a good sign — surely they’ll leave skin extra clean. Unfortunately, copious suds are generally a sign that your cleanser contains a harsh detergent, like lauryl sulfate, that strips skin of vital lipids. (And don’t get me started on bar soap — that is always a no-no.) Instead, look for cleansers that contain fatty acids and will actually fortify your skin, like Dove’s ProAge products, or even simple cold cream. If you have particularly dry skin, I recommend cleansing oils, which remove dirt and makeup without disturbing your skin’s natural protective barrier.
2. Not using a retinoid: Retinol, a form of vitamin A, is the only topical ingredient proven not only to prevent lines and wrinkles but to minimize the ones you already have. Past the age of 30, I recommend seeing a dermatologist for a higher-concentration prescription retinoid (like Retin-A, Differin, or Tazorac, for example), but there are also many great over-the-counter creams that contain lower concentrations of retinol. I like Roc Retinol Correxion Deep Wrinkle Night Cream, Neutrogena Healthy Skin Night Cream, and SkinCeuticals Retinol 1.0.
3. Spending too much on skin care: Splurging on the beautiful packaging and luxurious scents of pricey boutique skin care lines can feel wonderfully pampering — provided you know that it’s absolutely not necessary for great skin. In fact, many of my favorite products are made by drugstore brands, because those companies have the large budgets for top-notch research and development. If you have to choose, put your money toward that prescription retinoid, and buy the rest of your regimen at the drugstore.
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